https://www.beautifulthingsworkbetter.com/contact daily 0.75 2020-12-02 https://www.beautifulthingsworkbetter.com/recommendations daily 0.75 2021-02-07 https://www.beautifulthingsworkbetter.com/gallery-1 daily 0.75 2021-02-08 https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896153214-WQDSX8316DMGF4ZTNOJM/g2e_crowne_ss.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/f54c09b4-ffc9-4b39-bd8d-29f2135d65fc/Gift+Center_Concept_Sept6.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896152808-H47TK9NSUR0IMB5NTAII/delta_couple-featured.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896155376-T1T5FH8BX1RT4XX8IFNV/g2e_indigo.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/ae516081-e495-4aee-a4a3-ad9cca2869cf/PIP_no+SSKU_top.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896152920-BJ1481VUQYKTZLRD7EC7/delta_final.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896155699-3D6XN51BUN516N89WO0Q/g2e_resorts.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1612768571463-ZR2TNSTA5B58DX3ZW0BW/External%2BCommunity-2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896152642-93KD3G8W01IVBXXJ6J7X/delta_woman.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896155647-CBQQN2MVNHOZCF3TZAUG/g2e_staybridge_ss.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896154671-ZFO7HU7R1QWRNTR492AQ/hi_home_bpg.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896155922-O8DHCOUSNQVTEP93KJBX/hi_home_camera.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896156497-7GISSH2W8Y8HPRKR77GN/hi_home_china.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896157988-R004SSS1QMMF9ELVCV7G/hi_home_coffee.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896159570-6SAETO15NIFRYALPVN3B/ic_explore-photo.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896159002-A68SHUA6GB9YFM9N2T78/ic_hd-map.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896160389-QZ8B7WOBAGVBY9Z7IEGR/ic_hd.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896160221-U6XXRQW6ZEXJHBXNUP6W/ic_hero-overlay.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896161137-1XRAA010AMAV38JQSK0R/ic_reserve.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896163388-L91C0WMU5GQ79NRAZI6U/ic-small.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1612766568137-YK4SX4WYHWLFXXAU894W/indig-explore_600x290.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896162988-9DNSMO5SOZ17DSW0T0VK/responsive-boat.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896163168-GPST5VMOGID5KZP889YG/responsive-closed.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606896164599-W0OO0U7QSEJP0P414DOE/responsive-filmstrip.jpg Portfolio https://www.beautifulthingsworkbetter.com/home daily 1.0 2021-02-08 https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606886492918-78CW8WGNTHMNFHTI72G9/delta_couple-featured.jpg Meet Rachel Lekherzak, Creative Professional in Atlanta - Delta Homepage Takeover As Creative Director, I helped IHG become the first hotel featured on the newly rebranded Delta.com homepage at launch. https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1612763514729-HMOHTEUXR0PHMIL5QXZA/PIP_no+SSKU_top.jpg Meet Rachel Lekherzak, Creative Professional in Atlanta - Home Depot Online As a Senior UX Consultant, led concept and execution of various efforts including the launch of ‘Deliver from Store’ functionality, Product Landing Page Redesign, and a Cart/Checkout Redesign. https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1606889318357-UCHTANIARMMGULCMWQFY/g2e_indigo.jpg Meet Rachel Lekherzak, Creative Professional in Atlanta - Global Interactive Marketing for IHG Family of Brands As part of IHG’s massive platform upgrade and rebranding effort circa 2011, I led the UX and Interactive Marketing teams to establish functional style guides and templates across the diverse brands. In parallel, I oversaw delivery of all 11 site migrations in 17 languages, with localized content and lifestyle photography. https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1607411112958-L332XDKM0WPUS6PJ87GK/IC_concept_home_05.jpg Meet Rachel Lekherzak, Creative Professional in Atlanta - Rebrand and Relaunch As UX Manager and Creative Director, led the 5 Star Hotel rebrand and content audit effort online, plus overall agile development process in collaboration with various cross-functional partners. https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1612763771112-2YCUFMZDCX6BSR1PBO9O/External%2BCommunity-2.jpg Meet Rachel Lekherzak, Creative Professional in Atlanta - Home Depot and Salesforce Worked closely with Salesforce and DIY content curators to redesign, migrate, and relaunch the active ‘Project: How To’ experience. https://www.beautifulthingsworkbetter.com/about daily 0.75 2021-03-22 https://www.beautifulthingsworkbetter.com/delta-and-ihg daily 0.75 2021-02-08 https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1612761159245-XL39QCR47X96TW34OU0U/delta_final.jpg Delta and IHG - InterContinental Hotels Group and Delta IHG was approached by Delta as they were finalizing their new homepage design. Delta wanted to feature partners on their home page by allowing them to "takeover" the imagery and promotional messaging. With a 24 hour timeline, the merchandising team asked Rachel to find inspirational hotel imagery, and create a preliminary concept to present to Delta in hopes of becoming the first partner to be featured on Delta's new homepage. https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1612761756100-6CXRHGSVX8X4PVAL92YE/delta_woman.jpg Delta and IHG - Increased site visits and brand recognition. Several concepts were delivered and IHG was featured a month later when Delta launched their new website design and homepage takeover pilot. https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/1612762138181-W3WSC6FHFMURH3HOOA9Z/delta_couple-featured.jpg Delta and IHG https://www.beautifulthingsworkbetter.com/bennys-pages-1 daily 0.75 2023-03-19 https://images.squarespace-cdn.com/content/v1/5fc1bc88e2fce462bc91ddc5/e9d5cf20-d692-4edb-958c-6f19ebcdb021/Jurassic-Word-Dominion-Coloring-Pages-by-Benny.jpg